Sales Manager Job at Westbound & Down Brewing Company, Lafayette, CO

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  • Westbound & Down Brewing Company
  • Lafayette, CO

Job Description

Job Description

Job Description


Westbound & Down Sales Manager Position

Westbound & Down Brewing Co is a brewery with a deep Colorado roots that aims to infuse the spirit of the west into everything we create. Always consistent, expertly balanced, with a strong commitment to quality. Elevating adventure since 2015.

Job Description

Westbound & Down Brewing Co is seeking a motivated, ambitious and self starting individual to join our sales team as early as July 2025. This individual will be responsible for managing the sales within the front range and working with Elite Brands. To be successful the individual will aim to hit an average of 40 account visits per week. This position will report directly to our Head of Sales and will focus on growing sales within our distribution channel. In addition, this position is responsible for increasing consumer awareness of our brand and our taprooms/breweries by conducting various events such as beer festivals, tap takeovers, pint nights samplings/tastings, and more. A successful representative of WB&D will focus on building valuable relationships with our customers and distribution partners. While servicing our existing customers there will be an emphasis on consistently pursuing and adding new customers and business opportunities as well.

The Sales Manager role is ultimately charged with increasing the sales of our portfolio of highly awarded beers. This includes direct responsibility for key On and Off-Premise accounts, increasing sales and securing new distribution in existing and new accounts, and working closely with the distributor network in the assigned territory to maintain and develop all accounts.

The responsibilities of the position include, but is not limited to the following:

Uncompromising pursuit of new On & Off-Premise distribution

40 + account visits weekly

Call on existing key accounts to retain/develop existing distribution, secure new distribution, make timely presentations and introduce new and limited release beers

Execute weekly On and Off-Premise promotions and periodic special events that generate brand awareness and consumer sampling, as well as new distribution at target accounts

Develop and maintain strong, positive relationships with account staff and distributor sales personnel

Assist in out of state distribution

Set the standard for follow-up and follow-through in every aspect of the role

Complete necessary administrative reporting and communications on a timely basis

Maintain all sales goals and personal budgets outlined to you and your territory and other duties assigned by your manager

What you should have to apply:

Mandatory two years + experience in brewery or distribution sales

Experience with out of state sales and distribution is a plus

Cicerone, or other beer certification strongly preferred

Knowledge of all Westbound & Down beers, other craft beers and the craft beer community

Strong oral and written communication - able to talk and write to others to convey information effectively

Strong persuasion skills - able to influence others decision making or persuading others to change their minds or behavior

Active listening skills - this is the key to all sales presentations, understanding your goals can only be achieved by listening to account needs and then filling those needs

Excellent time management - able to be proactive and take initiative

Excellent organization and coordination - able to manage priorities and routine functions effectively and efficiently

Decision making skills - able to collect, assess, and interpret relevant information and make sound judgements

Negotiation skills - bringing others together and trying to reconcile differences

Valid Drivers License with a clean driving record

Reliable transportation

Ability to occasionally deliver beer

Ideal candidate will live in the greater Denver area

Pay & Benefits

$50,000 - $65,000 + Bonus Structure

Vehicle allowance

Cell phone allowance

Two weeks (10 days) of Paid Time Off in your first year with a generous increase each year of employment

Eight paid holidays per year

Health Insurance available with significant employer contribution

Employer Paid Dental/Vision Insurance

Employer reimbursed professional development opportunities

Beer, Food and Merchandise perks

Mileage reimbursement

This is a remote position.

Job Tags

Holiday work, Remote job, Night shift,

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