Job Description

Job Title: Head of Marketing | North America

Role Headline Summary:

The Marketing Director | North America supports the development and amplification of the Evolution global brand positioning and identity, the marketing strategy and shape of investment across all of North America. They create and own the Annual Marketing plan, develop North America marketing assets through providing insight and in collaboration with the Group Marketing team in the UK, and execute with the local Marketing team in Chicago to support and foster the continued growth of sales across all of our trading channels: Amazon 1P + 3P, Industrial, 3P Marketplaces, Retail, and D2C Website. This role must ensure that our creative, marketing efforts and execution reflect and underscore Evolution’s brand purpose in accordance with Evolution’s financial targets.

Key Responsibilities

• Support and collaborate with the Director of NPD and Marketing and Head of Group Marketing, in strengthening and amplifying Evolution’s brand positioning and identity while providing brand guardianship for North America.

• Develop and evolve a marketing strategy and investment plan that is centered on quantitative and qualitative testing that includes pre-launch hypothesis of clearly defined measures of success that are aimed at growing Evolution’s awareness, brand credibility and reputation.

• Create, manage and deliver a customer-centric North American Marketing plan in line with our brand strategy and values, customer insight and North American business plan, which includes collaborating with local marketing and sales team members, as well as Group/UK Marketing team members.

• Utilize market and customer insights across the business to continuously improve customer experience, effectiveness of communication and brand health.

• Serve as final checkpoint for all marketing assets to be used in-market including all off-line advertising and marketing campaigns, product launch materials, trade shows, etc.

• Ownership of Annual North American Marketing budgets (global production and local adaptation and activation), including synergy with digital performance marketing spend, and set up KPI measurement to assess return on investment for every marketing activity.

• Manage all US-based external marketing relationships with agencies and creative agency and supply partners including contract, fee, and scope of work.

• Lead cross functional team of internal and external partners to develop and deliver compelling integrated marketing campaigns and assets.

• Provide team leadership for local Marketing team, inspiring people to deliver best in class marketing and asset production through improving their knowledge, skill and behaviors.

• Work collaboratively with the NPD team, local Product Marketing Manager and Group Head of Marketing to support the positioning and launch of new products into North America.

• Monitor and review competitor activity, devising effective responses to mitigate threat and capitalize on areas of opportunity.

• Responsible for all North American marketing collateral, trademarks and artwork used in-market.

• Evaluate all on- and off-line marketing creative and activity to drive continuous improvement and effectiveness vs KPIs.

Skills, Experience and Competencies

• Self-motivated problem solver, highly creative with keen attention to detail

• Commercially astute and able to pull insight out of data

• Confident presenter with the ability to make the narrative come to life

• Ability to engage and influence senior stakeholders and colleagues outside of direct management.

• Demonstrated record of success and growth via one’s own Brand, Marketing and Creative strategy.

Rich Experience in developing multi-channel integrated on- and off-line campaigns.

• Proven track record in leading, coaching, and fostering team member development into promoted roles.

• Proven track record in managing agencies and external partners and holding them to account

• Experience of working in a global business and matrix organizational structure.

• Puts the customer at the heart of everything we do

• Champions bringing in an external perspective – understands the market, our client base and channels and has good awareness of future needs and trends

• Shows determination in driving others (in and out of direct management) to be accountable and responsible for their own performance.

• Proactively identifies challenges and takes an active role in developing a strategy and solutions to overcome.

• Inspires others thru effective communication that defines how and why we , puts plans in place to ensure collaborate working across all functions.

• Defines and models behavior that creates a great place to work - acting in a respectful way, enabling teams to give feedback and supporting their wellbeing and development of others.

• Supports others through change and reacts to challenge as a great opportunity to improve the performance of Marketing, the Brand, and the Team.

• Is seen as a role model by peers for embedding a positive attitude within Marketing and the North America team, more broadly, while taking an active role in amplifying company values.

Reporting to

Group Director of Product Development & Marketing

Other Key Internal Relationships

• Head of Group Marketing, Product Marketing Manager, N. America CEO

Management Responsibilities

Direct: 1 – Product Marketing Manager

Indirect: 2 – Marketing Coordinator, Ecommerce Merchandise Specialist

Benefits Package:

· Health Insurance

· Dental Insurance

· Vision Insurance

· Life Insurance

· Short Term Disability

· Paid Vacation

· Paid Sick leave

· 401k company match.

· EAP- Employee Assistance Program

· Health/Fitness Reimbursement

· Flexible Spending

· HSA-Company Contribution

· And many more!

About Us:

It’s an exciting time to join Evolution! With over 30 years in the industrial power tool market, we’re a fast-growing business operating in over 27 countries, with offices in the UK, US, France, and China. Evolution has established a well-earned reputation and is recognized worldwide as a market leader in the steel and fabrication industry. Evolution has traditionally specialized in steel dry-cutting technology and has developed this technology into a range of multipurpose saws that cut Wood, Aluminum, and Steel. With a rich history and exciting future, we’re selling more power tools in more places to more people than ever before. Evolution aspires to build on our well-earned reputation and become one of the great iconic brands in the power tools market. You will play a critical role in making that vision a reality and will be based out of our Chicago office. As a company, we have a unique, patented product and exciting future strategic plans to continue our rapid growth trajectory. We are looking for innovative and ambitious colleagues to join us on this journey and have a tangible impact on taking Evolution Power Tools to the next level.

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